When foreign wine houses started to market their wines in Europe, they understood the wine consumer was confused in the complex world of French and Italian wines. He was unable to combine or appreciate the wines with food.
Making it as simple as possible, the Amazing Food Wine Company has launched a fool-proof line of Wine That Loves. Each wine is specifically suited to one dish, which leaves no room for error; these are wines that singularly 'love' pizza, grilled salmon or pasta with tomato sauce. The dishes were chosen based on popularity in American households.
Great insight!
Making it as simple as possible, the Amazing Food Wine Company has launched a fool-proof line of Wine That Loves. Each wine is specifically suited to one dish, which leaves no room for error; these are wines that singularly 'love' pizza, grilled salmon or pasta with tomato sauce. The dishes were chosen based on popularity in American households.
Great insight!
3 comments:
I didn't know this company yet. Indeed great insight. I recently had similar discussion why the supermarkets have not captured this same insight to drive sales in their wine category. How often are people walking in the aisle no knowing which wine to choose for their dish that evening.
Another thing I was thinking of Gerd... On one hand it's great that they play on the insight of "making wine easier to combine with food", but aren't they forgetting the insight that people also want to buy "a chateau" or something which looks special? When I look at their bottles they are commoditizing wine maybe a bit to much? So question than becomes, how can you both keep premium and specific caracter of wine (through "chateau" labelling) with the execution on combination with right food? ...
Alexander, you're right for a certain target group. You're probably a wine drinker yourself :-) so don't mix up with all those people who don't know nothing of wine. This product is for them.
When you taste this product, you'll even notice they've changed the taste as well. It is less complex and more easy to drink, therefore more accessible. It's almost a softdrink.
But don't worry, there's a solution for you as well! Check out www.jacobscreek.com. It's not a chateau name, but it looks like it. They're more close to the accepted wine values and also indicate with type of meat (beef, cheese, duck, lamb) they can be served. The vocabulary is a typical wine jargon, but in a very accessible way. The taste is accessible too.
Enjoy
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