P&G starts with a completly different media strategy on DASH. They'll stop their success proven testimonials and replace them by their first strategy ever: soaps.This is a link to kick-off of the campaign on VTM including a trailer, first episode, billboards and advertorials:
http://www.mm.be
Great impact with a drama right on their benefit. And it's even funny :-)
Developped by Leo Burnett.
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