Cannes winner

Inspiring viral ad, by Ogilvy & Mather, Toronto.
According to Ad Age, this 75" viral ad generated already more than 1,7 million views. Interesting if you know that the 30" Dove commercial at the 2006 Super Bowl costed 2,5 $ million for 500 million views.

Other winners are:
Videogame - Coca-Cola (Gold - Film)
Dangerous Liasons - Levi's (Gold - Film)
Happiness Factory - Coca-Cola (Silver - Film)
Ideal For Seduction - Havaianas Slim (Gold - Press)
Smoked Venison - Little Boys (Silver - Press)
Mum & Daughter - Monaca (Silver - Press)
Trees - Greenpeace (Silver - Press)
Builders Of Tomorrow - LEGO (Gold - Outdoor)
Mother & Child - Heinz (Silver - Outdoor)
Globe Fish - Chupa Chups (Silver - Outdoor)
Heidies 15 MB Of Fame - Diesel (Grand Prix - Cyber)
Gettheglass.com (site) - California Fluid Milk (Gold - Cyber)
Impossible Is Nothing - Adidas Spain (Gold - Cyber)
Dynamite Surfing (film) - Quicksilver Denmark (Silver - Cyber)
Kid's World; Sky - Terra Portal (Bronze - Cyber; Silver - Press)
XBox King Games - Burger King (Titanium Grand Prix)
Axe 3 - Unilever (Integrated Grand Prix)
Tate Tracks - Tate Modern (Integrated Lion)
MTV Switch - MTV Networks Int. (Gold - Film, Young Creatives)
Sport & peace - Right to play (Silver - Print, Young Creatives)