Baby boomers are becoming a more interesting target group as they represent 1/3 of the Belgian population and spend on average 7% more than other age classes. They're at the maximum of their salary level, the house mortgage is paid, the children left home and they're still extremely active.
And they are easy to target! You already knew regular TVC is overselective on 50+, but a recent poll on the famous baby boomer's website www.seniorennet.be showed that they are extremely sensible for direct mail!
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