Commercial e-mail in week-end

A study around commercial e-mailing, conducted by eRoy, proves that "best days for opens are not necessarily the best for clicks".

Quote:

• Wednesday Through Friday Maximize Opens. Starting in July 2004, the best days for maximizing open rates shifted to later in the work week. For the July through November period, Friday performed the best, but it was less than 0.5% ahead of Wednesday and Thursday in average open rate.
• Weekends Rule for Generating Clicks. Weekend results are mixed, with open rates performing slightly below average, but Sunday and Saturday yield the highest click-through rates. With less competition in the inbox on weekends, people who open your e-mail have more time to actually read and respond to your message.

Source: www.emarketer.com