Half a coke is worth double

Since long, Coca Cola is visible everywhere. It's omnipresence in out-of-home channels is sponsored by the retail marketing to push top of mind brand awareness to a constant maximum level. This strategy was very effective until the moment we all got so used to it: the branding became a blind spot.

Therefore since summer last year, Coca Cola started to cut its logo in half. The blind spot became noticed again.

A great way to push the stopping power of a brand, without additional budget!