A blog about MARKETING, hopefully the one that REALLY WORKS.
Friday, July 6, 2007
Internet trails TV in VS
The Internet and multimedia report 2007 of Edison Media Research and Arbitron (via: Marketingcharts) shows that internet in the VS has become a more important medium than radio. 33% of 12 years and older, who might choose which medium is the most important in their life, choose internet. TV is still leading with 36%.
Among 12-44, internet has become the most essential medium:
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