The sequel of the original successful TVC. Yet this time more complex, more expensive and I'm afraid off message. It made me rather think of the Lord of the Rings, not the happiness of Coke...
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A blog about MARKETING, hopefully the one that REALLY WORKS.
About me ...
Gerd Gossye
A marketer at Sara Lee with degree in engineering and passion for marketing.
> My complete profile
> My LinkedIn profile
> Mail me
A marketer at Sara Lee with degree in engineering and passion for marketing.
> My complete profile
> My LinkedIn profile
> Mail me
Blog Archive
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2007
(52)
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▼
August
(20)
- Ariston - Washing machine world ad
- MARS – Smaller size, better sales
- Stella Artois - The extra coupon
- Dash - The longest clothesline
- Levi's when still straight
- Happiness Factory: The Movie
- Ad bag
- Nespresso's 'butterflyer'
- McDonald's - The power of branding
- Pepsi's answer to Coke ZERO
- Coke - Inside the Factory
- Gay marketing finally out of the closet
- Dreft uses consumer insight as RTB
- Refresh but stick to your brand DNA
- Dynamite surfing by Quicksilver
- 30 golden packaging principles from Nestlé
- Spa Echo
- Create your own M&M's
- Magic Happens
- Innocent's Big Knit
-
▼
August
(20)
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CATEGORIES
- General marketing (21)
- Buzz marketing (12)
- My favorite commercials (7)
- Consumer insight (5)
- Cause related marketing (4)
- Tips and tricks (4)
- Advertising (3)
- Experience marketing (3)
- Media channels (3)
- Media strategy (3)
- guerillia marketing (3)
- Baby boomers (2)
- Creative ideas (2)
- Direct marketing (2)
- Friday fun (2)
- Innovation (2)
- PR (2)
- Viral marketing (2)
- In-store activation (1)
- ROI (1)
Links
- Where's the Sausage?
- Nieuwe producten bedenken
- Marketingeffects.com
- AdVerblog
- Mokka Marketing
- Marketing.Interactive
- Media Marketing
- Brand Sizzle
- lacomunidad
- Springwise
- BAQMaR
- MolBlog
- Marketing facts
- le blog du marketing alternatif
- ACNielsen blogpulse
- GFK consumer insights
- Cannes Festival
- Martin Lindstrom
More links
Top 10 readings
- John IRVING, The World According to Garp
- Carlos Ruiz ZAFON, L’Ombre du Vent
- Gabriel Garcia MARQUEZ, Love in Times of Cholera
- Donna TARTT, A Secret History
- Jung CHANG, Wild Swans, Three Daughters of China
- Yann MARTEL, The Life of Pi
- Herman BRUSSELMANS, Vergeef me de Liefde
- Patrick SUSKIND, Perfume
- Harry MULISCH, The Discovery of Heaven
- Umberto ECO, Foucault's Pendulum
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