Gay marketing finally out of the closet

Levi's latest campaign featuring its 501 jeans is produced in 2 versions: one for straight audiences and one for the gay target. The second version will exclusively be broadcasted on MTV's gay network LogoOnline.

Innovative media move, for a limited additional budget (some additional production costs) in which I truly believe. The gay world is known as trend setters and early adopters. And they represent more than 10% of the population! Right on target

Enjoy!