Great ad for Ariston washing machines with good impact because of its exceptional execution. Very esthetic with a single minded message.
It took me several times though to understand these were not just fish swimming around. And the branding was perhaps not strong enough. And indeed, they reworked the ad a little bit to improve on this: the reworked version starts and ends with a product shot and branding
Click here for the improved version.
Agency: Leo Burnett Milan
1 comment:
Indeed a great add. Certainly for a diver like me. I would have skipped the brand shot at the beginning to increase the surprise effect. The brand/packshot at the end is much better
Bernard (ex DE)
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