A further glimpse inside the Happiness Factory. I admit, the charming interviews of the Coke employees make me melt...
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A blog about MARKETING, hopefully the one that REALLY WORKS.
About me ...
Gerd Gossye
A marketer at Sara Lee with degree in engineering and passion for marketing.
> My complete profile
> My LinkedIn profile
> Mail me
A marketer at Sara Lee with degree in engineering and passion for marketing.
> My complete profile
> My LinkedIn profile
> Mail me
Blog Archive
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▼
2007
(52)
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▼
August
(20)
- Ariston - Washing machine world ad
- MARS – Smaller size, better sales
- Stella Artois - The extra coupon
- Dash - The longest clothesline
- Levi's when still straight
- Happiness Factory: The Movie
- Ad bag
- Nespresso's 'butterflyer'
- McDonald's - The power of branding
- Pepsi's answer to Coke ZERO
- Coke - Inside the Factory
- Gay marketing finally out of the closet
- Dreft uses consumer insight as RTB
- Refresh but stick to your brand DNA
- Dynamite surfing by Quicksilver
- 30 golden packaging principles from Nestlé
- Spa Echo
- Create your own M&M's
- Magic Happens
- Innocent's Big Knit
-
▼
August
(20)
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CATEGORIES
- General marketing (21)
- Buzz marketing (12)
- My favorite commercials (7)
- Consumer insight (5)
- Cause related marketing (4)
- Tips and tricks (4)
- Advertising (3)
- Experience marketing (3)
- Media channels (3)
- Media strategy (3)
- guerillia marketing (3)
- Baby boomers (2)
- Creative ideas (2)
- Direct marketing (2)
- Friday fun (2)
- Innovation (2)
- PR (2)
- Viral marketing (2)
- In-store activation (1)
- ROI (1)
Links
- Where's the Sausage?
- Nieuwe producten bedenken
- Marketingeffects.com
- AdVerblog
- Mokka Marketing
- Marketing.Interactive
- Media Marketing
- Brand Sizzle
- lacomunidad
- Springwise
- BAQMaR
- MolBlog
- Marketing facts
- le blog du marketing alternatif
- ACNielsen blogpulse
- GFK consumer insights
- Cannes Festival
- Martin Lindstrom
More links
Top 10 readings
- John IRVING, The World According to Garp
- Carlos Ruiz ZAFON, L’Ombre du Vent
- Gabriel Garcia MARQUEZ, Love in Times of Cholera
- Donna TARTT, A Secret History
- Jung CHANG, Wild Swans, Three Daughters of China
- Yann MARTEL, The Life of Pi
- Herman BRUSSELMANS, Vergeef me de Liefde
- Patrick SUSKIND, Perfume
- Harry MULISCH, The Discovery of Heaven
- Umberto ECO, Foucault's Pendulum
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