This machine looks innocent, but it might cause nightmares to every marketer in the multi billion dollar business of the giants Dash, Persil, Ariel, Coral and Vizir. This new piece of technology is made by the Chinese constructor “Haier” and is named WASH20.
So what? Well, it will wash your laundry as white and clean with clear water, without any help of soap or what so ever! According to the brochure of the manufacturer, the machine washes with a chemical substance called dihydrogen monoxide. It breaks down the water (H2O) into OH- and H+ ions, who both have a role in the washing process. OH- acts as the cleaning agent by attracting and retaining stains. The H+ ions sterilize the clothes.
It will soon be launched on the Belgian market for 699€ and exists already in France. Right on time, as with the global warming issue becomes more important for the consumer.
I know that Procter & Gamble and Unilever knew about this innovation since long. I’m curious what their reaction will be...
No comments:
Post a Comment