Axe versus Dove - What's Unilever's message?

It's a pity how Unilever spreads 2 contrary messages into the world.
I thought consumers would think this is important: once they would start to understand Axe and Dove are from the same company, the credibility of the Dove’s self-esteem fund would drop below zero.

But the numbers prove the contrary. On Youtube, the new Dove movie (Dove Unslaught; posted 4 weeks ago) has far more clicks (785.867) than this message (posted 2 weeks ago) with merely 21.562 clicks!