The stunt not only touched the 200.000 avatars, but the PR reached also 18 million people through classic media.
Campaign developed by Ogilvy.
Thursday, October 25, 2007
Adventure Ecology floods Second Life
After Al Gore's movie (An Inconvenient Truth), his book several of his speeches, the on-line community Adventure Ecology created a massive stunt. 6 months ago, they flooded Second Life in order to show what life would be when the ice-caps would melt down: sea levels would rise up to 20ft!
Campaign developed by Ogilvy.
Campaign developed by Ogilvy.
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