With this commercial Apple introduced the first Macintosh in 1984. It illustrates how well the Apple marketers at that time already understood their customers. They recognized a lot of personal computers owners want to be different. They determined a rather large niche group in the market with great value potential that wants to stand out of the crowd. The new Macintosh gave the perfect answer: with this Macintosh, 1984 won’t be like 1984.
Another one to add to my favorite commercials' shortlist.
Another one to add to my favorite commercials' shortlist.
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