Adventure Ecology floods Second Life

After Al Gore's movie (An Inconvenient Truth), his book several of his speeches, the on-line community Adventure Ecology created a massive stunt. 6 months ago, they flooded Second Life in order to show what life would be when the ice-caps would melt down: sea levels would rise up to 20ft!

The stunt not only touched the 200.000 avatars, but the PR reached also 18 million people through classic media.

Campaign developed by Ogilvy.

1984 Apple's Macintosh Commercial

With this commercial Apple introduced the first Macintosh in 1984. It illustrates how well the Apple marketers at that time already understood their customers. They recognized a lot of personal computers owners want to be different. They determined a rather large niche group in the market with great value potential that wants to stand out of the crowd. The new Macintosh gave the perfect answer: with this Macintosh, 1984 won’t be like 1984.

Another one to add to my favorite commercials' shortlist.

Dove Onslaught: the new Dove Evolution

This one might hit the same click rate, even though it gets less under my skin.

Nice follow-up for the previous one.

Drive cleaner with Golf BlueMotion

Last week, I saw this 4x3 billboard in Belgium.
I think the message is clear :-)