Danone's shelf branding

I made these shelf pictures in a Continente hypermarket in Lisbon last week. They illustrate what is possible when retailers and brands collaborate.





In this dairy shelf, Danone blocked the different segments. One of the blocks was dedicated to children. To attract the children, they used attractive Disney looking characters above the shelves and toys at the bottom of the shelves. The branding was subtle and probably prohibited by Continente, yet very typical Danone thanks to the white-blue colouring and the Danoninho character.