Thursday, December 6, 2007

Trucks²

Our roads are getting more and more silted up with trucks. We don't always use this cheap medium to pass on our brand message. But watch out, this literally cluttered medium needs a creative way to be seen. Like this example of FedEx.

Monday, December 3, 2007

Windows branding evolution

This movie shows how even a fast developing product like Windows can remain consistent to its visual and audio branding. Like for a lot of brands, line extensions often deviate from this consistency. But luckily for Windows, the branding went back to where it came from at each large renovation.