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GMogle
A blog about MARKETING, hopefully the one that REALLY WORKS.
Thursday, June 21, 2007
Framily
My favorite Douwe Egberts commercial. The music was the secret of its success.
Nice guerillia
Drink coffee directly
Douwe Egberts organized a contest in which creatives could send their creative idea. The winner got 25.000$ to develop the idea.
The result was astonishing. I got the ad tens of times in my mailbox!
Great viral ad!
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About me ...
Gerd Gossye
A marketer at Sara Lee with degree in engineering and passion for marketing.
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Framily
Nice guerillia
Drink coffee directly
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Links
Where's the Sausage?
Nieuwe producten bedenken
Marketingeffects.com
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More links
Eva Vanhoorne
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Top 10 readings
John IRVING, The World According to Garp
Carlos Ruiz ZAFON, L’Ombre du Vent
Gabriel Garcia MARQUEZ, Love in Times of Cholera
Donna TARTT, A Secret History
Jung CHANG, Wild Swans, Three Daughters of China
Yann MARTEL, The Life of Pi
Herman BRUSSELMANS, Vergeef me de Liefde
Patrick SUSKIND, Perfume
Harry MULISCH, The Discovery of Heaven
Umberto ECO, Foucault's Pendulum
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